[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stasting.cz\/myty-v-marketingu-diky-kterym-prichazite-o-penize\/#Article","mainEntityOfPage":"https:\/\/www.stasting.cz\/myty-v-marketingu-diky-kterym-prichazite-o-penize\/","headline":"M\u00fdty v marketingu, d\u00edky kter\u00fdm p\u0159ich\u00e1z\u00edte o pen\u00edze","name":"M\u00fdty v marketingu, d\u00edky kter\u00fdm p\u0159ich\u00e1z\u00edte o pen\u00edze","description":"Propagace je stejn\u011b d\u016fle\u017eit\u00e1 jako samotn\u00e1 produkce v\u00fdrobk\u016f a poskytov\u00e1n\u00ed slu\u017eeb. V\u00a0dne\u0161n\u00ed dob\u011b je st\u00e1le t\u011b\u017e\u0161\u00ed a t\u011b\u017e\u0161\u00ed zaujmout koncov\u00e9ho z\u00e1kazn\u00edka a p\u0159im\u011bt ho, aby nav\u0161t\u00edvit v\u00e1\u0161 web. A kdy\u017e se to povede, tak pr\u00e1ce nekon\u010d\u00ed. Pomoc\u00ed spr\u00e1vn\u00fdch konverzn\u00edch prvk\u016f ho mus\u00edte dov\u00e9st a\u017e dokon\u010den\u00ed n\u00e1kupu. Co v\u00e1s ale zbyte\u010dn\u011b stoj\u00ed pen\u00edze, i kdy\u017e by nemuselo? M\u00fdt \u010d. 1: n\u00e1v\u0161t\u011bvnost z\u00e1vis\u00ed pouze na SEO a PPC Podle v\u00fdzkum\u016f se d\u00edky SEO optimalizaci a PPC (pay per click) reklam\u011b p\u0159ijde na v\u00e1\u0161 web zhruba 55 procent u\u017eivatel\u016f. Dal\u0161\u00ed \u010d\u00e1st u\u017eivatel\u016f z\u00e1vis\u00ed na tom, jak kvalitn\u00ed m\u00e1te obsah, grafiku a strukturovan\u00e1 data. \u00a0 T\u00e9m\u011b\u0159 polovina lid\u00ed se k\u00a0v\u00e1m dostane d\u00edky referenc\u00edm jin\u00fdch z\u00e1kazn\u00edk\u016f, prost\u0159ednictv\u00edm obr\u00e1zk\u016f, lok\u00e1ln\u00edch v\u00fdsledk\u016f ve vyhled\u00e1va\u010di, skrz videa a mnoho dal\u0161\u00edch. Investovat byste tak m\u011bli do v\u0161ech oblast\u00ed a ne jen prvopl\u00e1nov\u011b do SEO a PPC. M\u00fdt \u010d. 2: Obsahov\u00fd marketing se odehr\u00e1v\u00e1 jen na va\u0161em webu I kdy\u017e si to spousta lid\u00ed mysl\u00ed, obsahov\u00e1 reklama by nem\u011bla b\u00fdt pouze na va\u0161ich str\u00e1nk\u00e1ch. Ve skute\u010dnosti by m\u011bl b\u00fdt protknut\u00fd nap\u0159\u00ed\u010d internetem. Zejm\u00e9na v\u00a0p\u0159\u00edpad\u011b, \u017ee m\u00e1te \u00fapln\u011b nov\u00fd web, tak byste se m\u011bli soust\u0159edit sp\u00ed\u0161 na publikaci jinde. Vyzkou\u0161et m\u016f\u017eete nap\u0159. Slideshare, YouTube, Pinterest, Instagram \u010di LinkedIn. \u00a0 Pro vyhled\u00e1va\u010d, zejm\u00e9na pro Google je nejd\u016fle\u017eit\u011bj\u0161\u00ed, jak dob\u0159e dok\u00e1\u017eete \u0159e\u0161it probl\u00e9my u\u017eivatel\u016f. Pokud to dok\u00e1\u017eete l\u00e9pe a rychleji ne\u017e konkurence, budou v\u00e1s milovat nejen \u010dten\u00e1\u0159i, ale tak\u00e9 Google. D\u00edky \u00fasp\u011bchu u vyhled\u00e1va\u010de budete m\u00edt pravd\u011bpodobn\u011b v\u011bt\u0161\u00ed \u00fasp\u011bch i u klient\u016f. \u00a0 M\u00fdt \u010d. 3: V\u0161echny investice mus\u00ed b\u00fdt v\u017edy m\u011b\u0159iteln\u00e9 V\u00a0p\u0159\u00edru\u010dk\u00e1ch, ekonomick\u00fdch knih\u00e1ch i ve \u0161kole se \u0159\u00edk\u00e1, \u017ee investice do propagace mus\u00ed b\u00fdt v\u017edy m\u011b\u0159iteln\u00e1 a schopn\u00e9 p\u0159esn\u00e9 n\u00e1vratnosti. V\u00a0online propagaci to tak ale v\u016fbec nen\u00ed. Existuj\u00ed druhy, kter\u00e9 spo\u010d\u00edtat m\u016f\u017eete a typy, u kter\u00fdch to nejde. \u00a0 M\u011b\u0159iteln\u00e9 varianty: PPC, e-mailing, remarketing a soci\u00e1ln\u00ed s\u00edt\u011b. Prakticky nezm\u011b\u0159iteln\u00e9 varianty: SEO, organick\u00e9 sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, PR, obsah na webu, p\u0159irozen\u00e9 \u0161\u00ed\u0159en\u00ed dobr\u00e9 pov\u011bsti mezi lidmi. 4.7\/5 - (12 votes)","datePublished":"2020-01-19","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.stasting.cz\/author\/#Person","name":"","url":"https:\/\/www.stasting.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stasting.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stasting.cz\/wp-content\/uploads\/img_a353015_w3236_t1567276361.png","url":"https:\/\/www.stasting.cz\/wp-content\/uploads\/img_a353015_w3236_t1567276361.png","height":0,"width":0},"url":"https:\/\/www.stasting.cz\/myty-v-marketingu-diky-kterym-prichazite-o-penize\/","about":["Business"],"wordCount":437,"articleBody":"Propagace je stejn\u011b d\u016fle\u017eit\u00e1 jako samotn\u00e1 produkce v\u00fdrobk\u016f a poskytov\u00e1n\u00ed slu\u017eeb. V\u00a0dne\u0161n\u00ed dob\u011b je st\u00e1le t\u011b\u017e\u0161\u00ed a t\u011b\u017e\u0161\u00ed zaujmout koncov\u00e9ho z\u00e1kazn\u00edka a p\u0159im\u011bt ho, aby nav\u0161t\u00edvit v\u00e1\u0161 web. A kdy\u017e se to povede, tak pr\u00e1ce nekon\u010d\u00ed. Pomoc\u00ed spr\u00e1vn\u00fdch konverzn\u00edch prvk\u016f ho mus\u00edte dov\u00e9st a\u017e dokon\u010den\u00ed n\u00e1kupu. Co v\u00e1s ale zbyte\u010dn\u011b stoj\u00ed pen\u00edze, i kdy\u017e by nemuselo?\t\tM\u00fdt \u010d. 1: n\u00e1v\u0161t\u011bvnost z\u00e1vis\u00ed pouze na SEO a PPC\tPodle v\u00fdzkum\u016f se d\u00edky SEO optimalizaci a PPC (pay per click) reklam\u011b p\u0159ijde na v\u00e1\u0161 web zhruba 55 procent u\u017eivatel\u016f. Dal\u0161\u00ed \u010d\u00e1st u\u017eivatel\u016f z\u00e1vis\u00ed na tom, jak kvalitn\u00ed m\u00e1te obsah, grafiku a strukturovan\u00e1 data.\t\u00a0\tT\u00e9m\u011b\u0159 polovina lid\u00ed se k\u00a0v\u00e1m dostane d\u00edky referenc\u00edm jin\u00fdch z\u00e1kazn\u00edk\u016f, prost\u0159ednictv\u00edm obr\u00e1zk\u016f, lok\u00e1ln\u00edch v\u00fdsledk\u016f ve vyhled\u00e1va\u010di, skrz videa a mnoho dal\u0161\u00edch. Investovat byste tak m\u011bli do v\u0161ech oblast\u00ed a ne jen prvopl\u00e1nov\u011b do SEO a PPC.\t\tM\u00fdt \u010d. 2: Obsahov\u00fd marketing se odehr\u00e1v\u00e1 jen na va\u0161em webu\tI kdy\u017e si to spousta lid\u00ed mysl\u00ed, obsahov\u00e1 reklama by nem\u011bla b\u00fdt pouze na va\u0161ich str\u00e1nk\u00e1ch. Ve skute\u010dnosti by m\u011bl b\u00fdt protknut\u00fd nap\u0159\u00ed\u010d internetem. Zejm\u00e9na v\u00a0p\u0159\u00edpad\u011b, \u017ee m\u00e1te \u00fapln\u011b nov\u00fd web, tak byste se m\u011bli soust\u0159edit sp\u00ed\u0161 na publikaci jinde. Vyzkou\u0161et m\u016f\u017eete nap\u0159. Slideshare, YouTube, Pinterest, Instagram \u010di LinkedIn.\t\u00a0\tPro vyhled\u00e1va\u010d, zejm\u00e9na pro Google je nejd\u016fle\u017eit\u011bj\u0161\u00ed, jak dob\u0159e dok\u00e1\u017eete \u0159e\u0161it probl\u00e9my u\u017eivatel\u016f. Pokud to dok\u00e1\u017eete l\u00e9pe a rychleji ne\u017e konkurence, budou v\u00e1s milovat nejen \u010dten\u00e1\u0159i, ale tak\u00e9 Google. D\u00edky \u00fasp\u011bchu u vyhled\u00e1va\u010de budete m\u00edt pravd\u011bpodobn\u011b v\u011bt\u0161\u00ed \u00fasp\u011bch i u klient\u016f.\t\u00a0\tM\u00fdt \u010d. 3: V\u0161echny investice mus\u00ed b\u00fdt v\u017edy m\u011b\u0159iteln\u00e9\tV\u00a0p\u0159\u00edru\u010dk\u00e1ch, ekonomick\u00fdch knih\u00e1ch i ve \u0161kole se \u0159\u00edk\u00e1, \u017ee investice do propagace mus\u00ed b\u00fdt v\u017edy m\u011b\u0159iteln\u00e1 a schopn\u00e9 p\u0159esn\u00e9 n\u00e1vratnosti. V\u00a0online propagaci to tak ale v\u016fbec nen\u00ed. Existuj\u00ed druhy, kter\u00e9 spo\u010d\u00edtat m\u016f\u017eete a typy, u kter\u00fdch to nejde.\t\u00a0\t\tM\u011b\u0159iteln\u00e9 varianty: PPC, e-mailing, remarketing a soci\u00e1ln\u00ed s\u00edt\u011b.\t\tPrakticky nezm\u011b\u0159iteln\u00e9 varianty: SEO, organick\u00e9 sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, PR, obsah na webu, p\u0159irozen\u00e9 \u0161\u00ed\u0159en\u00ed dobr\u00e9 pov\u011bsti mezi lidmi.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00fdty v marketingu, d\u00edky kter\u00fdm p\u0159ich\u00e1z\u00edte o pen\u00edze","item":"https:\/\/www.stasting.cz\/myty-v-marketingu-diky-kterym-prichazite-o-penize\/#breadcrumbitem"}]}]